Manchester United owners, the Glazer family, released a statement last November, announcing that they would be 'open to a direct sale' of the club, potentially ending nearly two decades of ownership
There have been two front runners for ownership of the club. CEO of INEOS, Sir Jim Ratcliffe, and Qatari royal family member, Sheikh Jassim bin Hamad Al-Thani.
Sheikh Jassim, a banker by trade, has been crowned winner of the bidding process by Qatari newspaper Al-Watan, which is owned by his father and former Qatar Prime Minister Jassim bin Jaber Al Thani.
The story appeared to run out of steam, despite a sharp rise in Manchester United's share price, jumping to its highest position in a month at $25.01 (up 24%), as Al-Watan's source, according to The Athletic, was a tweet from a Welsh Twitter account.
While the bidding process for United has still not come to an end, and there is no white smoke as far as a new owner is concerned, the Sheikh will remain of interest to many United fans.
Jassim is chairman of the Qatar Islamic Bank (QIB) and spent his younger years studying in the UK, going to school in Dorset before studying at the Royal Military Academy in Sandhurst.
He became a member of the board of Credit Suisse, before becoming a banker himself, after he graduated as an Officer Cadet.
Apart from being a United fan, not much more is known about Jassim, unlike his father who has given £2.6m to King Charles over the years, for various charities.
His father has been involved in the running of Paris Saint Germain, having been former chair of the Qatar Investment Authority (QIA), who owns the Qatar Sports Authority (QSA), who in turn owns the Parisian club.
Sheikh Jassim's net worth is unknown, but the family is said to be worth £275bn, with the head of the family, Sheikh Tamim bin Hamad Al Thani, worth £1.6bn alone.
Jassim and his Nine Two Foundation, which was established to complete the takeover of United and pays homage to the club's famous class of 92, submitted an improved offer last week, and are open to negotiations up until Friday, where after the bid will stand and there will be no intention for dialogue on the Qatari side.
It's the fifth bid made by Qatar, which is for full control of the club and is thought to include a further sum for investment in infrastructure and recruitment.
It is unclear as to what manager Erik Ten Tag will have to spend in the summer, but it is believed that he will be given a 'warchest' of funds with Jassim keen to support the coach's on field aspirations.
A statement on behalf of Jassim read: "The bid plans to return the club to its former glories both on and off the pitch and, above all, will seek to place the fans at the heart of Manchester United Football Club once more."