Digital marketing and advertising is assuming greater importance in the marketing mix. Business Plus canvassed the views of some leading experts in the sector about future trends 2010 Forecast: Very Cloudy - Cloud computing will continue its march in a year when computing will all be about doing it faster, better and cheaper Taxing Matters: Why do SMEs need tax advisers? What tax issues are most prominent at the moment? How are the Revenue Commissioners responding to the recession's impact? Business Plus canvassed the tax experts to find out Curbing Emissions: With a carbon tax on the way, improving energy efficiency will assume greater importance for all businesses in future years Bottoming Out: The widespread job shedding seen in the first half of 2009 has slowed down but the jobs markets remains depressed. BUSINESS PLUS canvassed leading recruiters for their views on whether there's light at the end of the tunnel The economic tsunami has overwhelmed many firms, leading to a surge in insolvencies. How many of these business failures could have been avoided if companies had taken remedial action in time? And what can ailing firms do to keep the wolf from the door? Proven System: With jobs in short supply, franchising can be a better route into self-employment than a standalone startup Defining and communicating your values will help your company and your employees to remain true to what you believe in and help build your company's reputation Managers, executives and professionals need to regularly improve their knowledge and skills. Astrid Madsen reports on some of the education and training courses available this autumn Bon McGregor reports on what some hotels have lined up for the 2009 Christmas party season Accountancy is one of the best career choices a young person can make. Aisling O'Brien explains the education and training options Business Plus's annual trawl through scores of filed accounts reveals Cork's largest privately-owned indigenous companies DM Bucks Downturn: Companies are spending more on direct marketing to forge closer links with their customers Comprehensive listing of hotel meeting rooms for all types of business functions Retainer Pressures: The retainer system of charging for PR services has come under pressure due to the economic downturn Detailed listing of the leading commercial law firms in Ireland and the views of Managing Partners Accountancy firms aren't immune to the economic buffeting but for the sector every cloud has a silver lining. A detailed listing of the top chartered accountancy firms and the views of Managing Partners What are the new technology developments that SMEs need to know about to improve their business? Business Plus has been finding out from the experts Quality graphic design is important for a company's image, branding and reputation. In this Survey, BP seeks out the opinions of principals in some of the top design agencies about how their clients are reacting to the downturn Looking for an innovative way to sharpen up your company's image? Digital displays could be the answer Last year was a steady if unspectacular year for many software firms. This year will be more challenging but the vendors aren't downbeat Faster And Faster: The market for broadband in Ireland is approaching saturation point and the players have had to up their game to stand out in the crowd Corporate acquisition and disposal activity fell away sharply in the second half of 2008. Graeme McQueen canvasses the views of corporate finance experts as to what's likely to happen through 2009 Flexible Finance: The number of companies using invoice finance in Ireland is growing rapidly because of the credit crunch The economic downturn and new BIK rules in Budget 2009 are causing companies to take another look at their fleet policies Just how tough is the jobs market? Is the gloom pervasive or are there bright spots? And what do you do if you're looking for a new job? Business Plus canvasses the views of the experts The economic downturn means that personnel and human resource issues have become an increasing strain for many business owners and managers Understanding Web 2.0: The term Web 2.0 was coined by Tim O'Reilly in 2004. Cyber anthropologist Pearse Stokes explains what the concept means and its implications for business Spread betting is a form of financial gambling, and attracts people who believe they can second-guess markets. Business Plus reports on the growth of the business in Ireland

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