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Debenhams Sticks With Nightline

Irish consumers are taking to online shopping in droves and British department store chain Debenhams is one of the beneficiaries of the digital spree.

Debenhams launched its website for Irish consumers in 2011, around the time that online shopping here began to take off. By 2012, Irish shoppers accounted for nearly €4bn in online sales and the trends have continued their upward momentum since then.

According to Anthony Leach, Debenhams head of logistics, the firm is experiencing growth both in “click-and-collect” and home deliveries across Ireland.

Leach says that a key element of Debenhams success has been its partnership with delivery firm Nightline, which handles goods destined either for home delivery or in-store collection that are bought via Debenhams' Irish website.

Both businesses began working with each other in 2010 and the partnership was recently extended as a result of its success.

“In Nightline, we have found a company which can do that extremely well but which has the capability to help us refine and expand our offering to shoppers in the future,” says Leach.

The volume of online sales is expected to rise still further with the introduction of a national postcode system in Ireland next year, making home deliveries more efficient.

In addition, Leach says that Debenhams had seen a significant increase in the number of click-and-collect purchases processed by its 16 stores across the island of Ireland.

The partnership has also worked well for Nightline, which now handles more than one in four of all parcels moved across Ireland. Over 100,000 shoppers also use the firm's parcel motel network to collect goods.

John Tuohy, Nightline's CEO, says that the contract extension with Debenhams his firm's strong reputation among brands looking to penetrate the Irish e-commerce market.

“We're delighted to be able to renew terms with Debenhams after a very successful initial period working together and we look forward to further growth and future developments.” (September 2014)

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