McDonald's Picks Kerry Farm For Best Practice
McDonald's restaurant chain has partnered with Kerry Group for an initiative to highlight best practice in sustainable milk production for its international supply chain.
As part of the initiative, a dairy farm based in Kerry has been selected as a flagship for the Irish market.
Farmed by Eoghan McCarthy, the Kerry-based farm was selected because of its best-in-class approach to sustainable primary milk production, while maintaining high animal welfare standards and improving the surrounding natural environment.
Adrian Crean, managing director of McDonald's Ireland, says that increased emphasis on locally sourced ingredients is a key element of McDonald's evolving strategy and success.
“We are very committed to supporting Irish agriculture and we believe that Irish produce is the best in the world,” he adds.
(From left) Denis Buckley, chairman of Kerry Group, Minister Simon Coveney, Eoghan McCarthy, Flagship Farmer and Adrian Crean, MD of McDonald's Ireland
Eoghan McCarthy, who runs the flagship dairy farm, says that his main focus is to grow high-quality pastures that his cows have good access to, enabling them to produce as much milk as possible from grass.
McDonald's has 19 flagship farms across Europe, with only one other dairy flagship farm, which is located in the Netherlands.
There are two beef flagship farms located in Ireland – the Dempsey farm in Co. Offaly and the Power farm in Co Waterford.
Meanwhile, Kerry Group's involvement with MacDonald's continues to prove profitable. Irish dairy produce is used in McDonald's markets across Europe, and its exports of Irish dairy products grew to €88m in 2013. (August 2014)