SMStutor For Smartphone Students
A new smartphone-based study aid for Junior and Leaving Certificate students has been launched by well-known musician Frank McNamara.
Frank McNamara, who worked as musical director of The Late Late Show for 20 years and was the arranger and producer of two Eurovision Song Contest winners, founded the startup, called SMStutor, earlier this year.
The firm signs students up for an SMS messaging service that provides them with daily curriculum content for their school subjects.
According to research commissioned by SMStutor, the text service helps improve exam success rates for participating students.
SMStutor currently offers daily text grinds in all of the core Leaving Cert subjects for ordinary and higher levels, including English, Maths, Irish, History and Geography. Junior Cert and Transition Year subjects are also catered for.
Students are charged a monthly fee of €5 per subject, or €40 for the year.
Frank McNamara, pictured with Frankie McNamara (left) and Quincy McNamara
According to McNamara, the idea for the company came when he saw how much smartphones were interfering with his kids' studying stints. Instead of fighting it, he decided to embrace it.
“I said to a friend one day, 'If only we could get students' heads out of their phones and into their study books, we'd be onto a winner'.
“That's when the lightbulb went off and I had a eureka moment. Why not bring the study to the mobile phone?”
For more details on the venture, visit SMStutor's website. (September 2014)