Top Spot For Indo Website
Independent.ie is Ireland's most popular news website, attracting over nine million unique users in July alone.
The Independent News and Media (INM) site recorded half a billion impressions since January 2014.
The website's tabloid bent is a cornerstone of its success – among the ten most-clicked Independent.ie stories this year are pieces on neknomination deaths, Hollywood actors and pop stars.
INM has been revamping the site to enable it to provide increased video and photographic content, as well as optimising it for web and mobile platforms.
Fiona O'Carroll, managing director of Independent.ie, says that the site is the go-to source for breaking news. “Independent.ie is now a significant employer in the INM Group and has ambitious growth plans to build on its current staff of 40 and to recruit further journalistic talent.”
According to website traffic data, around 45% of Independent.ie readers are accessing content via mobile devices, while 67% of those accessing content are from within Ireland.
Says O'Carroll: “Over 750,000 readers viewed our top story on neknomination in February, with 70% accessing the story via a mobile device. Human interest stories are topping the list as well, with huge interest in the Peaches Geldof story.” (August 2014)