Brady Family Hams It Up In Film
Kildare-based traditional ham manufacturer O'Brien Fine Foods, which trades as Brady Family, has produced a short film documenting the ham-making process.
The slick short film goes behind the scenes at the Brady Family home in Timahoe, Co. Kildare, where ham products have been produced since 1978.
Produced by Marmalade Films and directed by Daniel Hegarty, the film features the verdant landscape of Kildare and explains how the traditional process of ham-making is undertaken.
Company owner Bill O'Brien details the history around curing and how the business was established by Ossie and Mary Brady from their own kitchen.
O'Brien bought the company from the Brady's in 2000 and says that the idea behind the web-based video is to help customers understand the difference between traditionally produced ham and the mass-manufactured, processed variety.
“We created this video as a way of explaining the time, care and passion that goes into crafting ham in this traditional way,” he explains.
The Brady Family brand recently made it into the top 100 FMCG brands in Ireland, according to Kantar Worldpanel data. Market share has also more than doubled to 7.9%, with one of the brand's products being awarded two gold stars in the Great Taste Awards 2014.
The Brady Family film is posted on the firm's website. (August 2014)