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DMI Beefs Up Digital Syllabus


The Digital Marketing Institute has moved to beef up its syllabus with input from leading professionals active in the digital sector in Ireland.

DMI's objective is to devise a formalised, professional syllabus for digital marketing that will be recognised by employers.

The institute has brought together representatives from leading digital brands and agencies including Google, Twitter, Facebook, Microsoft, Yahoo, Paypal, Ogilvy and RMG to review and validate course content, ensuring that students are graduating with the digital marketing skills and knowledge required by these industry powerhouses.

Advisory Council member, Martin Murray of Google said: “Working with advertisers and media agencies right across Europe, a common theme we hear again and again is that the under-availability of digital marketing competence is a barrier to growth across all industries.

“This ongoing collaboration with the Digital Marketing Institute acknowledges the importance of defining the skills agenda in an ever-shifting industry to produce more competent and market-ready digital marketing professionals.”



DMI co-founder Ian Dodson said: “In a rush to up-skill, marketers have been let down by a lack of standardised, industry approved and accredited education programmes. In response, we have brought the industry's leading brands and agencies together to define exactly what skills today's digital marketing candidates need. The resulting syllabus is now being lectured across our programmes.”

Suzanne Delaney, Head of Digital Ogilvy & Mather, commented: “Generation Y's technical ingenuity aside, they need to be multi-disciplined and be able to analyse data. We see the collaboration and partnership with DMI as key to identifying new talent and as a benchmark to guide and nurture current staff through the constant evolution of technology and digital marketing practices.

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