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Ryanair Unveils New Mobile App

Ryanair is continuing its IT revival with the launch of a new app, which follows on from the firm's recent website redesign. The free app, available for iOS and Android, will allow customers to browse and book flights, choose allocated seating, book hotels and car hire, download mobile boarding passes and view live information.

Ryanair says that the app development cost in the millions, while future iterations of the software are currently in train. The app's design aims for clarity and ease of use, and versions of it are available in English, Italian and Spanish, with further language versions to follow.

Speaking about the app, Kenny Jacobs, Ryanair's chief marketing officer, says: “We've worked hard to develop a product which we're proud of and which will make travelling with Ryanair even better, and our customers can expect regular app updates that will make it an even more useful travel tool.

“Our 'Always Getting Better' programme has delivered better services, more choice and enhanced inflight and digital experiences for our customers, and we look forward to making further improvements for the 84 million people who will fly with us this year.”

The Ryanair app was created in-house and was officially launched this morning, and Jacobs says that the development team looked closely at other apps, such as Hailo and EasyJet's offering, when it came to its development. Upcoming developments in tandem with the app will see Ryanair optimise its website for mobile devices. Jacobs also says that the airline will be looking to tap into wearable device technology to drive its IT services. (July 2014)

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